How it works

How to run a step challenge at work

Choose a format, set the dates, and invite your people. Each person sets a goal and syncs steps from a phone or tracker. On Coached and Annual, your Success Coach handles setup, comms and the daily running of it. Challenges run for 7, 14 or 28 days. Most teams choose 28 days (4 weeks).

How it works

Six steps, from invite to medals

  1. Pick your challenge

    Go for Gold, Leave No One Behind, Charity Challenge and more. On Coached, we match the format to your culture, set up the teams and write the launch comms.

    Go for Gold Week 1 intro screen, starting in Greece, with a seven-day streak of bolts to collect
  2. Set a goal that fits

    Every teammate picks a personal daily goal. Lunchtime strolls and marathon training both count, and progress shows as a percentage so nobody is judged on raw numbers.

    Goal setting screen with a slider set to 12,500 steps per day
  3. Move as one team

    Steps sync automatically from the phone or tracker people already have. Every walk and run pushes the whole team forward.

    Team progress screen for The Unicorns with a progress bar for each teammate
  4. Chat, cheer, repeat

    Team chat, stories and shout-outs bring the banter. On Coached and Annual, a real Success Coach keeps energy high with tips, check-ins and celebrations.

    Lions team chat with a video, a photo from a morning stroll and reactions
  5. Race for the top spot

    Live leaderboards, medals and company-wide progress keep everyone playing to the final day. On Coached and Annual, you then get the full impact report.

    Go for Gold overall standings showing weekly medal winners for each team
  6. Coming soon

    Keep the streak alive

    Daily streaks, bonus bolts and smart nudges turn a good week into a habit. Skip a day and the streak resets, so momentum matters.

    Challenge streak calendar with consecutive days highlighted

Integrations

Works with what they already have

No new hardware. Steps sync automatically from the phone or tracker people already use. Everyone else counts steps with their phone’s own sensors.

  • Apple Health
  • Google Fit
  • Fitbit
  • Garmin
  • Samsung Health
  • Health Connect

Your brand, your challenge

Coached comes with comms branded with your logo. Want your own colours and challenge name in the app? Add full white-label when you book.

See Pricing

Challenge formats

Pick your game

Every format was designed with a GP, so it works for every body. Same goal: get everyone moving, together. Compare all formats

  • Santa waving a Make-A-Wish flag in a snowy forest
    Open for sign-up

    12 Days of Wishes

    • 30 Nov – 11 Dec
    • Charity Challenge

    A 12-day step challenge for workplaces across Ireland, with every team fundraising for Make-A-Wish Ireland.

    Book Your Spot

    Sign-up closes 20 Nov

  • Go for Gold

    • 28 days
    • Building daily habits

    A world tour of weekly stages. Hit your daily goal to earn bolts, stack 7 for a perfect week and race your team to Gold, Silver or Bronze.

    How It Works
  • Leave No One Behind

    • 28 days
    • Inclusion and team spirit

    Everyone sets a personal step target. Your team only finishes when every teammate crosses the line, so the fastest movers pull everyone else along.

    How It Works
  • Charity Challenge

    • 14 or 28 days
    • Purpose and giving back

    Turn steps into donations. Your company sets a fundraise budget and every goal your teammates hit unlocks money for a cause you care about.

    How It Works
  • Coming soon

    Try-athlon

    • 28 days
    • Runners, riders and swimmers

    Walk, run, cycle and swim your way through iconic cities. Every kind of movement counts towards the team total and the overall Try-athlon table.

  • Coming soon

    Head to Head

    • Flexible
    • Friendly rivalry

    Take on another company or pit offices against each other. Two leaderboards, one bragging right, and a lot of lunchtime walks.

  • Seasonal specials

    GOlympics, Grow, Champions and more. We bring a fresh format every season so the energy never goes stale.

Fully managed

We do the work. You get the credit.

On Coached and Annual, your Success Coach runs the whole challenge. Most HR teams spend under 30 minutes in total.

We do

  • Set up your challenge, teams and mascots
  • Write your launch comms, posters and reminders
  • Run onboarding calls and answer every question
  • Coach, nudge and celebrate teams every day
  • Send your impact report when it ends

You do

  • Pick a date and a format
  • Approve the comms
  • Announce it to your people

<30 min of your time, in total

And one real person behind them

Meet your Success Coach

The pillars don’t run themselves. On Coached and Annual, your Success Coach works alongside your HR team to plan the launch, hype the teams, send the nudges and shout out the wins.

  • A partner, not a project

    We do the heavy lifting: setup, onboarding, comms and support. You help us rally your people, and we make you look good.

  • Every ability plays

    Walking, running and everyday movement all count. Progress shows as a percentage, so every ability plays the same game.

Want to talk?

Book a 15-Min Demo
Your Success Coach

Proven impact

One challenge. Real change.

3,000+ survey respondents told us what a single challenge did for them. Read the full story in our insight report, “Winning at Workplace Wellbeing and Productivity”.

Read the Insight Report
0%
said they felt more connected
0%
said they were more productive
0%
said they felt more engaged

Your impact report

Results you can take to leadership

Every Coached and Annual challenge ends with an impact report on what changed, built from activity data and a post-challenge survey.

Participation
Sign-ups, active movers and completion, by team and site
Activity
Total steps and distance, and how activity changed over the challenge
Connection and wellbeing
Post-challenge survey results on connection, engagement and energy
Highlights
Winners, best moments and stories, ready to share internally
Request a Sample Impact Report
Sample challenge impact report: two pages covering sign-up, daily goals, distance and how movers felt
A sample impact report, from a real challenge.

Privacy and security

Private by design

GDPR-compliant, co-founded by a doctor and built so employers only ever see the big picture. Everything IT, legal and procurement ask for is in one place.

  • GDPR-compliant
  • Team and company totals only
  • Data processing agreement
Visit the Trust Centre

What your company sees

  • Sign-up and participation rates
  • Team and company totals
  • Survey results, in aggregate
  • Challenge highlights and stories

What it never sees

  • Health or medical information
  • Location or GPS routes
  • Anyone’s individual step history
  • Data from outside the challenge

FAQ

Common questions

Still curious? A 15-minute call answers the rest.

Book a 15-Min Demo

How do you run a step challenge at work?

Set a date, invite the team, and let each person join with a personal goal that syncs from their phone or tracker. On Coached and Annual, your Success Coach handles setup, comms and the daily running of it.

How much time does it take to run?

On Coached and Annual, most HR teams spend under 30 minutes in total. We set up everything, including teams, mascots and messaging, and provide ready-made launch comms. You approve, announce and watch it run.

How quickly can you get this up and running?

Once you're signed up we can move fast, or work to your timeline. We typically recommend leaving a few weeks before the challenge starts so we can help you drive sign-up rates and get everyone onboarded and excited.

Do employees need fitness trackers?

No. The GoChallenge app connects to most phones via free apps like Google Fit, Fitbit or Apple Health. People with wearables such as Garmin or Fitbit can sync them; everyone else can track steps using their phone's sensors.

Can we customise it to our culture or brand?

Yes. You can add your logo to the app and comms, shape messaging around your company's values and more. The goal is for it to feel like yours, not another external app.

How do we measure impact?

Coached and Annual include an impact report at the end of each challenge, with metrics on activity levels, team connection and wellbeing sentiment, plus fun highlights and content from the whole challenge.

What support do managers get?

On Coached and Annual, your Success Coach is there every step of the way. We send simple toolkits with short comms, mini challenges and recognition ideas so managers can motivate without extra workload.

Ready when you are

Ready to run a step challenge?

Price it in two questions, or talk it through with us in 15 minutes.

  • 5 days free for up to 10 people
  • No long-term contract
  • A Success Coach on Coached and Annual