Charity ChallengeCase study · Amgen Ireland · Walk for Wishes · 28 days
Every finish grants wishes
Amgen Ireland ran a 28-day Walk for Wishes charity challenge: 353 of 830 invited staff signed up (42%), and together they raised more than €20,000 for Make-A-Wish Ireland.
Useful for:Charity and CSR
- Signed up353 of 830 invited staff
- 42%
- Hit their full goal161 of 252 movers
- 64%
- RaisedFor Make-A-Wish Ireland
- €20k+
- Want to go again*Post-challenge survey
- 90%
GoChallenge went the extra mile to make sure the heavy lift wasn't something I had to manage. They tailored this experience around our culture and channels to make sure it landed with our people. We can't wait to work with them again.
Eimear RigbyInternal Comms, Amgen IrelandGot a charity partner to activate?
Give us 15 minutes and we'll walk you through the launch comms, the app and the impact report, built around your cause.
*Post-challenge mover survey.
The idea
Finish, and a wish is granted
Amgen is title sponsor of the Amgen Irish Open, with Make-A-Wish Ireland as the tournament charity. Walk for Wishes gave the 830 people inside the business a stake in that.
Everyone sets their own daily walking goal. Everyone who sees it through unlocks a €75 Amgen donation. A lunchtime stroller counts for as much as a marathon runner. 161 of 252 movers hit their full goal, walking 47,714 km together — about 1.2 times round the Earth — at 9,100 steps a day.
The format
How they played
The goal
Useful for
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